Tuesday, February 28, 2017

Five Tips For Creating a Business Blog

Five Tips For Creating a Business Blog

Starting a business blog is no easy task. There are lots of things to think about and lots of things to consider. Sometimes companies think to big to fast, which could be setting the blog up for failure before it even launches.

The key thing to remember when creating a new business blog is to start simple and then expand. Going from 0-60 in two seconds sounds like fun, but there are a lot of risks involved. It’s better to ease into it by focusing on creating good content, measuring growth, and learning how users interact with the blog.

Here are five things to think about when before creating your business blog.

Time Crunch:Launching a blog takes time. There has to be hosting, software installed, a design created, a template created from the design, testing, content creation and approval from management. This is not a process that can be done in a week or two. Rushing it only leads to mistakes and stress.

The best thing to do is create a plan and make sure to give enough time to each step of the process.

Sunday, February 26, 2017

5 Reasons Why Business Blogs Fail

5 Reasons Why Business Blogs Fail

With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring.

Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free blog software like Blogger or WordPress.com/Wordpress.org. What’s easy to get into is also easy to get out of and many business blog efforts that started out with optimism have petered out like a car out of gas.

Dying corporate blogs (hat tip mykl) are completely avoidable, especially if you understand why they often fail and plan accordingly. Here are 5 of the top reasons why business blogs never make it.
  • No clear objectives. With all the buzz and promise of increased search engine visibility, improved customer communications and PR, many companies task their IT group to “set up a blog” without ever planning exactly what the key objectives are. A few weeks later, you’ll often hear, “OK, we have the blog installed and a few posts made, where’s all the traffic? What do we do now?”There are many reasons to start a business blog ranging from PR goals like building thought leadership and better connecting to customers to serving as part of a SEO program by archiving newsletters, FAQs and “link bait” content. The key is to identify the objectives for the corporate blog, get key metrics identified and create a content creation and promotion plan consistent with reaching those goals.